How to Run for Office
Running for Office is Hard Work
It’s even harder when you’re a Republican running for the first time, or running for re-election with a limited budget.
You don’t want to pay a campaign consultant, but you also need some assistance to win. You need advice, tools and proven templates. That’s where EquipGOP comes in.
EquipGOP helps Republican candidates running for local office learn the tactics and strategy you need to win.
Below is our best candidate guides and articles. We are updating this as new content is created. If you want to see a topic covered, email firstname.lastname@example.org
Let’s be clear. EquipGOP doesn’t have any social media BS about tweeting your way to victory.
We’re not going to tell you to get more Facebook Likes than your opponent.
What you will get is valuable, actionable advice, and tactics.
Use the Tabs below to navigate the different topics and content
How to Run for Office
- Deciding to Run
- Campaign Communications
- Campaign Materials & Volunteers
- Get-Out-the-Vote (GOTV)
Campaigns are all about communication. Your voters are busy and distracted with their own lives. You need to use the very best techniques make your message memorable and to break through the noise.[Don’t miss, “Why I’m Running” speech]
Your Brain on PovertyJuly 9, 2015
How to Persuade with NumbersJune 17, 2015
Why most campaign emails suckFebruary 21, 2014
Avoiding the October SurpriseJanuary 29, 2014
How to answer the “Why are you running?” questionJanuary 7, 2014
Do you vote? Or are you a Voter?November 25, 2013
Making great online campaign videos with a camera phoneOctober 18, 2013
Making news: How to write campaign press releasesOctober 12, 2013
You want to make the best decisions with your time and money. Learn how to motivate your volunteers and spend wisely on campaign materials.
(More articles for this section coming soon)
Door-to-door is one of the best ways to meet voters. It’s one of the core tactics used by winning candidates.
If you are serious about winning, you must read, The Unstoppable Door-to-Door System.
Many small campaigns overlook get-out-the-vote (GOTV). They think the state, or county GOP will take care of it, but are surprised when GOTV activity is focused on top of the ticket races.
Don’t make this mistake. Below are some highly effective, low cost GOTV tactics you can implement in your campaign.
For sample GOTV scripts and our one-page GOTV overview, join our email list.