Your Brain on Poverty

Your Brain on Poverty

Imagine you’re visiting a college campus, and you notice something odd. You see a student so painfully skinny and weak he can’t push a revolving door without help. You notice …

How to Persuade with Numbers

How to persuade with numbers

Imagine you’ve been asked a question. Give the wrong answer and you’re thrown to your death. Give the right one, and you live a long, happy life with all your …

What everyone needs to know about Lawn Signs

What everyone needs to know about lawn signs

In 1962, students at University of Michigan started to notice strange ads appearing on in the lower corner of the student newspaper’s front page. On each edition, a different word …

Unstoppable Door to Door

In 1962, Bill Porter got a lucky break. He’d been rejected for a position as a Watkins door-to-door home goods salesman. But Bill didn’t take “No” for an answer. The …

Why most campaign emails suck

Every candidate wants to believe their campaign emails are worthy of the national archives—precious correspondences of the utmost interest to their distribution list.  The reality is most of those emails …

Avoiding the October Surprise

EquipGOP preparing for the October Surprise

In early months of the 2000 presidential election, then-Gov. George W. Bush was asked by about allegations of prior alcohol and drug use. Bush responded by saying, “When I was …

Legos, Harvard and phone bank volunteers

Legos, Harvard and phone bank volunteers

“Get Paid to Build Legos!” read a job-posting on a bulletin board at the Harvard University student union. Wait a second. Someone will actually pay you to build Legos…at Harvard? …

Do you vote? Or are you a Voter?

Do you vote or are you a voter?

When it comes to motivating people to vote, the scripts Republican political campaigns have used for years aren’t very original. “Do you plan to vote tomorrow?…it’s an important election…it’s going …

Pledges and voter turnout

Voter Pledge cards

The Virginia governor’s race showcased a successful Democrat voter turnout tactic that the right has been slow to adopt – vote pledges. In a post-campaign analysis, Politico explained that canvassers for Democrat Terry …

When door-to-door damages your campaign

When Door-to-Door damages your campaign

Have you ever wondered if door-to-door campaigning is really effective? Is it worth the time and effort? In 2010, researchers from George Mason University answered these questions in a first of its …